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Building Compliance Products: What B2B SaaS PMs Need to Know

5 MINS

# Building Compliance Products: What B2B SaaS PMs Need to Know

Compliance products occupy a unique space in B2B SaaS. Users don't choose them because they're delightful they choose them because they have to. But that doesn't mean product management principles don't apply. Here's what I've learned building analytics and compliance reporting capabilities.

The Compliance Product Paradox

Compliance products face a fundamental tension: customers need them, but nobody wants to use them. This creates interesting product challenges.

User motivation is external, not internal:

Customers buy because of regulatory requirements, not desire
"Must have" features are defined by law, not user research
Success means avoiding negative outcomes (fines, audits) not achieving positive ones **Yet UX still matters enormously:**
Complex doesn't have to mean confusing
Audit trails don't have to be painful to navigate
Reports don't have to look like spreadsheets from 1995

What Makes Compliance Products Different

Several factors distinguish compliance product management from typical B2B SaaS:

1. Requirements Come from Regulators

Your roadmap is partly written by government agencies. New regulations create mandatory features. Compliance deadlines are non-negotiable.

2. Accuracy Trumps Speed

In most products, shipping fast and iterating is the right approach. In compliance, shipping wrong can expose customers to legal risk. Quality gates matter more.

3. Audit Everything

Every action needs a trail. Every change needs a timestamp. Every decision needs documentation. Build for the auditor, not just the user.

4. Trust is the Core Value Proposition

Customers are trusting you with their compliance posture. One failure can mean lost contracts, not just churn.

Lessons from ProScore

Working on the Reports & Dashboards Pod at ProScore taught me specific lessons:

Partner early with Compliance teams:

They understand the regulatory landscape better than you. Make them part of your discovery process.

Invest in Customer Success feedback loops:

Compliance users often don't complain until audit time. Proactive check-ins surface issues early.

Design for the worst case:

Assume every report will be scrutinized by an auditor. Assume every data point will be questioned.

Documentation is a feature:

Clear explanations of how calculations work, what data sources are used, and when reports were generated these aren't nice-to-haves.

The Opportunity

Despite the constraints, compliance products offer real opportunity:

Customers are sticky — switching costs are high
Budgets are protected — compliance isn't discretionary
Trust compounds — satisfied customers become references Building compliance products requires patience and precision. But for PMs who enjoy complex problems and regulated domains, it's deeply rewarding work.
Background

Surabhi skipped presentations and built real AI products.

Surabhi Mehrotra was part of the January 2025 cohort at Curious PM, alongside 13 other talented participants.